MOTOKRZR launch event Hong Kong
Wednesday, 20 September 2006 00:08 am
Just on my way back after attending Motorola’s launch party of their latest phone.
This made me realize again how much mobile phone marketing has evolved over the past years.
No one is talking about features anymore, it’s all about trends, style, fashion, and a dose of status.
Lots of hk celebrities were invited which is important as it gives the product the desired endorsement by hk’s most trendy few.
Unfortunately I didn’t recognize most of the celebrities… I gotta watch more Hong Kong films / TV!!! And pick up Cantonese I suppose.
Here’s a link to the motoKRZR product page.
